06 Dec Inclusion, community and leadership
Leadership goes hand in hand with sustainability and inclusion, since it is not possible to dissociate the economic impact from the social impact.
Today we delve into the history of Starbucks Mexico to inspire those who have not yet dared to take the step towards a sustainable and inclusive business strategy.
Since arriving in Mexico in 2002, Starbucks has been committed to creating an environment in which all people feel welcome. It is part of their vision to motivate their entire value chain to mobilize positive changes on the planet and in the communities they serve.
How do they do it? By offering products that are not only of high quality, but are also ethically sourced and responsibly produced, meeting the needs of the present and preparing to face those of the future.
And in what way do they do it? Mainly by providing opportunities to sectors that are normally excluded from the labor system for reasons related to their gender, race, ethnicity, sexual orientation, disability, religion, age and even cultural background. This decision is strengthened by the premise that each person offers a different experience, and this multiplicity nourishes the human spirit of the company. There are more than 100 senior partners and 37 partners with intellectual disabilities who have chosen to work in their stores in Mexico. For each of them a specific career plan was designed.
This effort to make the world a better place not only impacts the people who work in the stores, but also permeates the communities and society. This experience manages to be transmitted to Starbucks end consumers, resulting in a culture of belonging that translates into sales and loyalty. Thus, inclusion becomes a logic that benefits all people in all their roles, workers, partners, customers and communities.
If you are wondering how you could embark on a path of sustainability and inclusion with your company, do not hesitate to write to us, we can help you.